Umbro: A premier sports brand for a premier club

Umbro, the iconic "double diamond" British football brand, prides itself as being a company which "combines its heritage in sports tailoring with modern football culture to create iconic football apparel, footwear and equipment that blend performance and style". 

Having previously been instructed to draft template licensing agreements and assisting with a number of player sponsorship deals, we acted for Umbro on its new five-year technical kit and sportswear partnership with Everton Football Club. 

We advised on every aspect of the transaction from the core structure of the deal to negotiation of the various agreements which will see Umbro produce all on-pitch and training products for the men's, women's and academy teams at Everton, sponsor the club's grassroots programmes and support Everton FC's retail partner to satisfy The Toffees supporters' demand for replica products.

Craig Chaplin

Partner - National Head of Commercial & Competition

I am a Partner and Head of the Commercial & Competition Team.