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          GDPR: Impact to Retail

          The GDPR will affect all retailers who process consumer data in Europe. It is important to ensure that you have the correct processes and procedures in order to use your consumer database. 

          Date: 03/09/2017

          GDPR | DWF

          "Data! Data! Data!...I can't make bricks without clay". Arthur Conan Doyle

          From the early days of Sherlock Holmes, it has been recognised that information is king. The General Data Protection Regulation (GDPR) coincides at a time when so many new technologies and methods are available to retailers to better understand their customer's purchasing trends. A personalised retail experience has almost become an expectation of the modern consumer.

          Data is fast becoming the "clay" to the bricks.

          The GDPR will affect all retailers who process consumer data in Europe. It is important to ensure that you have the correct processes and procedures in order to use your consumer
          database.

          Some examples of the types of activities which may be affected include:

          • Profiling of consumers and their shopping behaviours.
          • Adopting new technologies which capture more consumer data or uses consumer data in a different way.
          • Data sharing arrangements.
          • Direct marketing of products or offers.

          How can we help?

          At DWF, our approach to GDPR is that it presents an opportunity for you, with the correct assistance, to use privacy compliance as a competitive advantage to increase customer trust.

          Our data protection experts have a wealth of experience working with high profile retailers and data analytics businesses.

          Download and keep: GDPR and Retail

          If you require assistance please contact John Benjamin

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