Key themes covered:
These questions are answered in the context of 10 key markets surveyed - indicating to readers what each jurisdiction's challenges and opportunities are for retailers.
The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.
Today’s global economy has given rise to increasingly global trends, consumers shopping across borders both on- and offline, and a requirement for retailers to deliver a truly global supply chain. Understanding the global consumer and what they want from retail is imperative in a rapidly internationalising sector. Scroll down to compare each market.
10,000 consumers took part in our survey to understand the global consumer behaviour trends key to retail strategy. In this section we deep-dive into each of the 10 jurisdictions we surveyed to explore the political and economic climate, some key stats around income and unemployment and how all of this is affecting the retail outlook.
Understanding consumers’ propensity to buy is one thing, but knowing how they are going to spend their money is crucial if retailers want to stand a chance of winning their custom. This means understanding which channels factor into their purchasing journey, how they like to pay, the fulfilment options they want to use and what encourages them to spend.