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          Interactive snapshot: consumer behaviour in 10 key global markets 

          Today’s global economy has given rise to increasingly global trends, consumers shopping across borders both on- and offline, and a requirement for retailers to deliver a truly global supply chain. Understanding the global consumer and what they want from retail is imperative in a rapidly internationalising sector. Scroll down to compare each market.

          Retail Week and DWF surveyed 10,000 consumers across 10 markets to produce this flagship report, The Global Consumer 2019. It will provide retail decision-makers with a go-to guide to understand global consumer sentiment, international customers’ appetite for retail, how they want to shop and what they want to buy.

          Select the locations below to find out the key challenges and opportunities in each of the markets we surveyed

          To find out more about the global themes and further insights into each jurisdiction download the report >


          The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.


          Hilary Ross

          • Head of Retail, Food & Hospitality // Executive Partner (London)

          Ed Meikle

          • Partner // Head of Retail Group

          Dominic Watkins

          • Partner // Head of Food Group