Some charities have reacted by changing or carrying out reviews of their practices. While the few charities that sell donor lists appear to be phasing out this practice – the deafness charity Action on Hearing Loss – decided to stop renting data in May, for example – most of the charities that buy them, including the cancer charity Breast Cancer Now, plan to continue doing so. How do they avoid being the subject of the next Daily Mail scandal?
Elaine Fletcher, a data-protection specialist at the law firm DWF, says that charities that buy lists should aim to work with list brokers who are members of the Direct Marketing Association and should ask to see samples of the consent given by people to share their details. They should also ask if the lists have been checked against the Mailing Preference Service and the Telephone Preference Service, she says, and refrain from using them until this has taken place.