DWF LLP has advised AIM listed Keywords Studios plc on its acquisition of Player Research Ltd, a service extension into player behavioural research.
The deal, worth £1.3 million, is yet another recent acquisition by Keywords Studios, the international technical services provider to the global video games industry. Keywords will pay £700,000 in cash and just over 65,000 Keywords shares, with a potential further £300,000 in bonus payments should Player Research hit certain targets over the next two years.
Brighton-based Player Research was founded in 2012 by Graham McAllister. It provides consulting and user testing from its state of the art play testing laboratory to mobile, console and VR game developers throughout the world, helping them to attract, retain and monetise players.
The acquisition of Player Research is in line with Keywords' strategy to extend its services, with the objective of providing end to end services to its global client base covering all aspects of game production and live operations support. Player Research's technology, methodology and knowhow can be exported to Keywords secure production facilities in locations like Montreal, Dublin, Singapore, Tokyo and Beijing providing much increased capacity, whilst also expanding the services in a way that adapts them to the varied nationalities and cultures allowing clients to better tailor their games for their targeted audiences.
The DWF team was led by corporate partner Richard Tall, who said “We are delighted to have completed our first acquisition for Keywords and we look forward to continuing to work with the Keywords team as the company continues to expand around the world.”