Linkedin the why and the how


  • Largest professional network with over 150 million users
  • 97% of recruiters are using LinkedIn to find job candidates
  • 100% of business decision-makers use social media for work purposes


  1. Include a professional photo of yourself.
  2. Check your details (job title, location, industry, contact email).
  3. Add an elevator pitch that will grab the reader’s attention.
  4. Include your experiences with examples.
  5. Add some credibility - ask colleagues and clients for recommendations.
  6. Take off-line relationships on-line. Simply use the search function to find them.
  7. Check who your connections are linked to and link to them if you know them.
  8. Search and join groups.
  9. Get inspiration from others – visit your connections’ profiles to see what groups they have joined. Are they relevant to you?
  10. Get attention - share updates, ‘Like’ or ‘Share’ other’s or start a discussion or poll
This information is intended as a general discussion surrounding the topics covered and is for guidance purposes only. It does not constitute legal advice and should not be regarded as a substitute for taking legal advice. DWF is not responsible for any activity undertaken based on this information.

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