Food and Retail Update 11 August 2014

ASA finds that an ad where child removes lettuce from burger disparages a good diet

The Advertising Standards Authority has upheld a complaint about a Morrisons TV advert, (despite clearance by Clearcast) in which a child is seen removing the salad from a burger before eating it - on the basis that this condones or encourages poor dietary practices.

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Food & Retail Archive

This information is intended as a general discussion surrounding the topics covered and is for guidance purposes only. It does not constitute legal advice and should not be regarded as a substitute for taking legal advice. DWF is not responsible for any activity undertaken based on this information.

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Hilary Ross

Executive Partner (London) - Head of Retail, Food & Hospitality

Recognised by The Lawyer as one of the UK’s Top 100 lawyers, I advise clients on compliance and challenges across the EU in relation to products, systems and safety.