Food and Retail Update 4 August 2014

ASA rulings continue to raise eye brows

The ASA have given two rulings against Tesco this week which appear to continue the ASA’s self- appointed role in setting the boundaries of acceptability, particularly for nutrition and health claims and price promotions. The first drew a distinction between factual information and general nutrition claims in relation to an advert for baby food in association with Nutrica. The second regarding a breach of the advertising code for price reduction claims for Hob Goblin beer.

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Food & Retail Archive

This information is intended as a general discussion surrounding the topics covered and is for guidance purposes only. It does not constitute legal advice and should not be regarded as a substitute for taking legal advice. DWF is not responsible for any activity undertaken based on this information.

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Hilary Ross

Executive Partner (London) - Head of Retail, Food & Hospitality

Recognised by The Lawyer as one of the UK’s Top 100 lawyers, I advise clients on compliance and challenges across the EU in relation to products, systems and safety.