Retail, Food and Hospitality Regulatory Update 11 May 2015

ASA uphold price comparison complaint

The Advertising Standards Authority has upheld a complaint concerning a claimed reduction of the price of a shed from an RRP (Recommended Retail Price), on the basis of insufficient evidence of the price at which the product was generally being sold in the market place.

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This information is intended as a general discussion surrounding the topics covered and is for guidance purposes only. It does not constitute legal advice and should not be regarded as a substitute for taking legal advice. DWF is not responsible for any activity undertaken based on this information.

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Hilary Ross

Executive Partner (London) - Head of Retail, Food & Hospitality

Recognised by The Lawyer as one of the UK’s Top 100 lawyers, I advise clients on compliance and challenges across the EU in relation to products, systems and safety.