Did you catch our last blog post on becoming omnichannel? It details the key changes in bricks & mortar vs e-commerce vs m-commerce we’re expecting to see in the next 5 years and what retailers’ customers top demands are. View it here »
The value in pursuing omnichannel strategies is obvious, as the belief from retailers is that growth will be derived from across a variety of channels. Retailers estimated that in five to ten years’ time, the split between e-commerce, m-commerce and bricks-and-mortar will start to even out.
Despite the widespread recognition by retailers that online and omnichannel represent the future, 85 per cent admit that their omnichannel strategy is only at a basic or intermediate level. Just 8 per cent believe it is advanced, which suggests a competitive advantage can be achieved by those retailers that knit together a seamless cross-channel experience for their customers.
Take a look at our breakdown by retail sector to understand how developed omnicahnel strategies are across the industry:
DWF Future of Retail Report
We spoke to 150 C-Suite executives at leading retail organisations in the UK to find out about these areas of gr
owth alongside some of the key challenges facing the industry in a period of unprecedented technological change.
The report combines DWF's legal expertise with insights from some of the UK's top retailers. Essential reading for everyone involved in delivering growth in retail.