How progressive is your retail sector’s omnichannel strategy?

Did you catch our last blog post on becoming omnichannel? It details the key changes in bricks & mortar vs e-commerce vs m-commerce we’re expecting to see in the next 5 years and what retailers’ customers top demands are. View it here »

The value in pursuing omnichannel strategies is obvious, as the belief from retailers is that growth will be derived from across a variety of channels. Retailers estimated that in five to ten years’ time, the split between e-commerce, m-commerce and bricks-and-mortar will start to even out.

Despite the widespread recognition by retailers that online and omnichannel represent the future, 85 per cent admit that their omnichannel strategy is only at a basic or intermediate level. Just 8 per cent believe it is advanced, which suggests a competitive advantage can be achieved by those retailers that knit together a seamless cross-channel experience for their customers.

Take a look at our breakdown by retail sector to understand how developed omnicahnel strategies are across the industry:

Omnichannel For Website

 DWF Future of Retail Report

We spoke to 150 C-Suite executives at leading retail organisations in the UK to find out about these areas of gr

The Future of Retail

owth alongside some of the key challenges facing the industry in a period of unprecedented technological change. 

The report combines DWF's legal expertise with insights from some of the UK's top retailers. Essential reading for everyone involved in delivering growth in retail.

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This information is intended as a general discussion surrounding the topics covered and is for guidance purposes only. It does not constitute legal advice and should not be regarded as a substitute for taking legal advice. DWF is not responsible for any activity undertaken based on this information.

How will retailers drive growth in the next three years?

Our research for our Future of Retail report provides the answers! It shows that while technology plays a big part, offline developments still have a significant role to play. Dominic Watkins takes a look at the areas retailers identified as the top five factors for growth.

Find out more

Dominic Watkins

Partner - Head of Food Group

I am Head of DWF’s internationally renowned food sector group as well as being Head of Regulatory in London.

Hilary Ross

Executive Partner (London) - Head of Retail, Food & Hospitality

Recognised by The Lawyer as one of the UK’s Top 100 lawyers, I advise clients on compliance and challenges across the EU in relation to products, systems and safety.

Ed Meikle

Partner - Head of Retail Group

I advise on all aspects of intellectual property law, especially advising businesses in retail, food, sport and consumer products on the development, commercialisation and protection of their brands and technology.