As a PR professional you will manage, shape and protect the image of your client. But as a guardian of reputation, who is guarding you? Is it possible that you might trample on the reputation of others in carrying out your role?
The law of libel applies to every communication issued to anyone other than the individual or organisation defamed. Every press release, article, email or tweet is potentially a legal action in waiting. Without due care and attention you could become an unwelcome extension to the story.
Read the full article by David Summerhayes, Senior Associate, Defamation and Reputation Management, DWF LLP on CIPR's website. Published 30 September 2016.This information is intended as a general discussion surrounding the topics covered and is for guidance purposes only. It does not constitute legal advice and should not be regarded as a substitute for taking legal advice. DWF is not responsible for any activity undertaken based on this information.