Download the Future of Retail Report

In a rapidly changing market, retailers are focusing on delivering value and quality in an omnichannel world, whilst trying to navigate the complex political landscape of the living wage and a potential exit from the EU.

We spoke to 150 C-suite individuals from leading retail organisations in the UK to understand what the ‘Future of Retail’ looks like.

Ever wanted to know the answer to any of these questions? Download our report »

  • What are the top factors driving/threatening retailer’s growth?
  • How developed are retailers' omnichannel strategies?
  • What are retail customer’s top demands, and what will the retailer’s key message to them be?
  • What will the online/offline mix be in 5 years’ time?
  • Which areas will retailers be investing in data analytics and new technologies?
  • How will channel mixes and retail format change?
  • Which geographical areas will retailers expand into, and how will they do it?
  • Where will retailers' greatest competition come from?
  • How will order fulfilment change?
  • What will the effect of the living wage be?

The DWF & Raconteur ‘Future of Retail’ report combines DWF's legal expertise with insights from some of the UK's top retailers. Essential reading for everyone involved in delivering growth in retail.

The Future of Retail

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Discover the latest insight from our experts

Don't forget to come back as more topics will be added soon from our experts.


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The savvy retailer will use customer data to their advantage, but businesses are increasingly wary of the dangers of data breaches.

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Our clients are telling us that they are focused on delivering value and quality in an evolving omnichannel world. We know that technology has a huge part to play in the future, but we wanted to understand if retailers saw this as a driver for growth or whether other areas would be influencing change.

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How progressive is your retail sector's omnichannel strategy?

Did you catch our last blog post on becoming omnichannel? It details the key changes in bricks & mortar vs e-commerce vs m-commerce we’re expecting to see in the next 5 years and what retailers’ customers top demands are.

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Becoming omnichannel

There is no escaping omnichannel. It is at the forefront of retailers’ minds as it continues to drive the majority of sales growth.

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What does the ‘Future of Retail’ look like?

Following extensive research involving the top 100 retailers in the UK, the report examines what the long term strategy of leading retailers will be and forecasts how the industry will deal with the major challenges over the next 3 to 5 years.

Download the report

Hilary Ross

Executive Partner (London) - Head of Retail, Food & Hospitality

Recognised by The Lawyer as one of the UK’s Top 100 lawyers, I advise clients on compliance and challenges across the EU in relation to products, systems and safety.

Dominic Watkins

Partner - Head of Food Group

I am Head of DWF’s internationally renowned food sector group as well as being Head of Regulatory in London.